Registering your trademark is not just a formality: it protects the digital identity and real value of your project.
Your name, logo, or visual style are part of what makes you unique in the market, and registering them correctly with the INPI (National Institute of Industrial Property) is the only way to ensure that no one else can use them.
Why register your trademark?
Registering your trademark in Argentina gives you legal security and commercial value. Here are some of the main benefits:
- Legal protection: You obtain exclusive rights of use throughout the country, preventing others from using your name or logo without permission.
- Recognition and trust: A registered trademark conveys professionalism and increases credibility with customers, suppliers, and investors.
- Commercial value: A strong trademark can become a valuable asset: you can sell it, license it, or even use it as collateral in financial transactions.
- Conflict prevention: It protects you from legal disputes with other companies or similar ventures.
- Facilitates expansion: If you plan to internationalize your business, having your trademark registered simplifies the process and protects your identity in other countries.
What is trademark registration?
Trademark registration is the legal process before the INPI that grants you the exclusive right to use and protect the name, logo, or symbol that identifies your products or services throughout the national territory.
Registering your trademark allows you to operate with legal backing, strengthen your company’s image, and ensure that no one else can benefit from your commercial identity.
How to register a trademark in Argentina
The process before the INPI consists of several stages:
- Background search: Verify that the trademark is available and that there are no similar registrations.
- Online application submission: Enter your trademark, details, and corresponding class.
- Publication in the Trademark Bulletin: For 30 business days, for possible third-party oppositions.
- INPI evaluation and resolution: If everything is correct, the registration is approved and the trademark ownership title is issued.
Although it seems simple, each step requires technical precision: minor errors can lead to delays, observations, or even rejections.
Common mistakes when registering a trademark
Registering a trademark without advice can be costly. Some common mistakes are:
- Not conducting a thorough background search.
- Choosing the wrong class, especially if you offer digital products and services.
- Submitting a generic or descriptive trademark, which the INPI may reject.
- Not providing sufficient detail about the associated products or services.
- Missing documentation or typographical errors in the application.
- Failing to respond to observations or deadlines in a timely manner.
At Fernandez Lacort, we help you do it right from the start
We advise digital entrepreneurs, SMEs, and personal brand creators across the country to register and protect their trademarks securely, quickly, and 100% online.
With over 15 years of experience, we offer:
- Personalized attention.
- Comprehensive monitoring of the INPI process.
- Technical review to avoid errors or rejections.
- Strategic advice to protect the growth of your brand.
🚀 Protect your brand today
Your brand is your digital identity and your most valuable asset.
Don’t let someone else register it first.
📞 Contact us for a no-obligation consultation and we will advise you on how to protect it properly.