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The Argentine Patent and Trademark Office (INPI) has issued Resolution INPI P-583/25, introducing significant changes to the trademark registration process. 1. Office examination limited to absolute grounds (effective immediately):INPI will now examine only absolute grounds for refusal (distinctiveness, functionality, and public order issues).Relative grounds —including prior rights, similarity to existing trademarks, personal names, and other private-rights conflicts— will no longer

Registering your trademark is not just a formality: it protects the digital identity and real value of your project. Your name, logo, or visual style are part of what makes you unique in the market, and registering them correctly with the INPI (National Institute of Industrial Property) is the only way to ensure that no one else can use them.

Brazil’s National Institute of Industrial Property (INPI) published Portaria No. 15/2025, which will come into force on November 28, 2025. This regulation establishes for the first time a formal procedure for recognizing acquired distinctiveness (secondary meaning) in trademarks. This means that a descriptive or generic sign may be registered as a trademark if the owner demonstrates that, thanks to its

Mexico modernized its industrial property system with the Federal Law on Industrial Property Protection (LFPPI), published on July 1, 2020, and in force since November 5 of that year, replacing the 1991 law. The new law incorporated the protection of geographical indications and recognized non-traditional trademarks, such as sound and scent marks, in line with the commitments of the USMCA.

On March 26, 2024, Chile enacted the Cybersecurity and Critical Information Infrastructure Law. This is the first cybersecurity legislation for Latin America and is the result of extensive collaborative work between the public and private sectors and academia. The new law establishes a robust regulatory framework for cybersecurity in Chile, which includes the creation of the National Cybersecurity Agency (ANCI),

Social media, such as Facebook, YouTube and Twitter, have transformed the way brands interact with consumers, offering an unprecedented opportunity for brand development. However, this exposure also carries risks in terms of brand protection. It is common for consumers to share and promote brands, but misuse of brands can also arise. For example, a company might face misappropriation of its