On March 26, 2024, Chile enacted the Cybersecurity and Critical Information Infrastructure Law. This is the first cybersecurity legislation for Latin America and is the result of extensive collaborative work between the public and private sectors and academia. The new law establishes a robust regulatory framework for cybersecurity in Chile, which includes the creation of the National Cybersecurity Agency (ANCI),
Social media, such as Facebook, YouTube and Twitter, have transformed the way brands interact with consumers, offering an unprecedented opportunity for brand development. However, this exposure also carries risks in terms of brand protection. It is common for consumers to share and promote brands, but misuse of brands can also arise. For example, a company might face misappropriation of its
Sports has undergone a radical transformation in recent years, driven by the adoption of cutting-edge technologies. Artificial intelligence (AI), for example, is revolutionizing sports training, enabling personalized performance analysis, injury detection and strategy optimization. We are talking, for example, about specific technologies such as footwear with adaptive cushioning, smart balls with motion sensors or video analysis systems for refereeing. On
On June 12, 2023, a regulation related to the expiration of trademarks due to lack of use came into force in Argentina. We are talking about Law 27444 of 2018. This rule allows the National Institute of Industrial Property (INPI, as per Spanish acronym) to declare the total or partial expiration of a trademark that has not been used in
Intangible assets, such as brands, patents, trade secrets and data, have evolved to become key drivers of value for modern businesses, in many cases exceeding the value of traditional physical assets, such as factories and equipment. However, their management and valuation pose significant challenges for financial professionals and businesses in general. One of the most important challenges in this area
In the digital age, the protection of personal data stands as a beacon that guides people towards safeguarding the right to privacy. This fundamental right, enshrined in laws and regulations, protects individuals from the misuse of their data, giving them control over the information that defines them. Data protection covers a broad spectrum of personal information, from names and addresses
