Brazil’s National Institute of Industrial Property (INPI) published Portaria No. 15/2025, which will come into force on November 28, 2025. This regulation establishes for the first time a formal procedure for recognizing acquired distinctiveness (secondary meaning) in trademarks. This means that a descriptive or generic sign may be registered as a trademark if the owner demonstrates that, thanks to its
Mexico modernized its industrial property system with the Federal Law on Industrial Property Protection (LFPPI), published on July 1, 2020, and in force since November 5 of that year, replacing the 1991 law. The new law incorporated the protection of geographical indications and recognized non-traditional trademarks, such as sound and scent marks, in line with the commitments of the USMCA.
On March 26, 2024, Chile enacted the Cybersecurity and Critical Information Infrastructure Law. This is the first cybersecurity legislation for Latin America and is the result of extensive collaborative work between the public and private sectors and academia. The new law establishes a robust regulatory framework for cybersecurity in Chile, which includes the creation of the National Cybersecurity Agency (ANCI),
Social media, such as Facebook, YouTube and Twitter, have transformed the way brands interact with consumers, offering an unprecedented opportunity for brand development. However, this exposure also carries risks in terms of brand protection. It is common for consumers to share and promote brands, but misuse of brands can also arise. For example, a company might face misappropriation of its
Sports has undergone a radical transformation in recent years, driven by the adoption of cutting-edge technologies. Artificial intelligence (AI), for example, is revolutionizing sports training, enabling personalized performance analysis, injury detection and strategy optimization. We are talking, for example, about specific technologies such as footwear with adaptive cushioning, smart balls with motion sensors or video analysis systems for refereeing. On
On June 12, 2023, a regulation related to the expiration of trademarks due to lack of use came into force in Argentina. We are talking about Law 27444 of 2018. This rule allows the National Institute of Industrial Property (INPI, as per Spanish acronym) to declare the total or partial expiration of a trademark that has not been used in
