Your name, logo or visual style are part of what makes your business unique. Registering them correctly before the INPI (National Institute of Industrial Property) is the only way to ensure that no one else can use them.
Why register your trademark?
- Legal protection: you obtain exclusive rights of use throughout the country, preventing others from using your name or logo without permission.
- Recognition and trust: a registered trademark conveys professionalism and increases credibility with customers, suppliers and investors.
- Commercial value: a strong trademark can be sold, licensed or used as collateral in financial transactions.
- Conflict prevention: it protects you from legal disputes with other companies or similar ventures.
- Facilitates expansion: if you plan to take your business international, having your trademark registered simplifies procedures in other countries.
The INPI process
- Prior-art search: we verify that the trademark is available and that no similar registrations exist.
- Filing the application: we prepare and file the application with the corresponding class.
- Publication in the Trademark Bulletin: for 30 business days, allowing for potential third-party oppositions.
- Review and decision: if everything is in order, the registration is approved and the certificate of ownership is issued.
Every step requires technical precision: minor errors in classification, in the description of goods or services, or in the documentation can cause delays, office actions, or even rejections.
Our service includes
- Prior-art search and feasibility assessment.
- Filing before the INPI and offices throughout Latin America.
- Opposition follow-up and response to office actions.
- Monitoring and watch services once the trademark is registered.
- Renewals and annuity management.
- Litigation and defense against misuse of your trademark.
Over 15 years of experience advising entrepreneurs, SMEs and multinational companies on protecting their trademarks in Argentina and Latin America. Learn more in our article How to Register Your Trademark in Argentina in 2025.