Adrian Verdau

influencer, girl, marketing-5229646.jpg

REGULATIONS FOR BRANDS AND INFLUENCERS ON SOCIAL MEDIA IN SOME COUNTRIES

Social media, such as Facebook, YouTube and Twitter, have transformed the way brands interact with consumers, offering an unprecedented opportunity for brand development. However, this exposure also carries risks in terms of brand protection. It is common for consumers to share and promote brands, but misuse of brands can also arise. For example, a company

REGULATIONS FOR BRANDS AND INFLUENCERS ON SOCIAL MEDIA IN SOME COUNTRIES Read More »

ai generated, man, athlete-8994035.jpg

INTELLECTUAL PROPERTY AND SPORTS

Sports has undergone a radical transformation in recent years, driven by the adoption of cutting-edge technologies. Artificial intelligence (AI), for example, is revolutionizing sports training, enabling personalized performance analysis, injury detection and strategy optimization. We are talking, for example, about specific technologies such as footwear with adaptive cushioning, smart balls with motion sensors or video

INTELLECTUAL PROPERTY AND SPORTS Read More »

money, coin, investment-2724241.jpg

TIPS FOR ACCESSING FINANCING FROM INTANGIBLE ASSETS

Intangible assets, such as brands, patents, trade secrets and data, have evolved to become key drivers of value for modern businesses, in many cases exceeding the value of traditional physical assets, such as factories and equipment. However, their management and valuation pose significant challenges for financial professionals and businesses in general. One of the most

TIPS FOR ACCESSING FINANCING FROM INTANGIBLE ASSETS Read More »

DATA PROTECTION IN LATIN AMERICA: A SHIELD FOR THE DIGITAL AGE

In the digital age, the protection of personal data stands as a beacon that guides people towards safeguarding the right to privacy. This fundamental right, enshrined in laws and regulations, protects individuals from the misuse of their data, giving them control over the information that defines them. Data protection covers a broad spectrum of personal

DATA PROTECTION IN LATIN AMERICA: A SHIELD FOR THE DIGITAL AGE Read More »

VALUATION OF INTANGIBLES IN LATIN AMERICA: FAQ

It is important for an entrepreneur to understand the basics of intangible asset valuation because intangible assets, such as brands, patents, technology, copyrights and know-how, are becoming increasingly important in the overall value of a company. By understanding how these assets are valued, you can make informed decisions about managing your intellectual property and maximizing

VALUATION OF INTANGIBLES IN LATIN AMERICA: FAQ Read More »

NIC ARGENTINA ESTABLISHES NEW CRITERIA FOR RESOLVING DOMAIN DISPUTES

The National Directorate of Internet Domain Registration (NIC Argentina) took an important step towards transparency and efficiency in the resolution of domain disputes by publishing in writing the criteria it uses to analyze and resolve these cases. Domain disputes are administrative procedures that allow a third party to claim ownership of an Internet domain registered

NIC ARGENTINA ESTABLISHES NEW CRITERIA FOR RESOLVING DOMAIN DISPUTES Read More »

IMPI EXPEDITES GRANTING OF PATENTS IN MEXICO

The Mexican Institute of Industrial Property (IMPI) has implemented a new mechanism to accelerate the patenting process in the country, benefiting Mexican inventors and innovators. We are talking about the Accelerated Patent Grant Agreement (APG) which is a procedure that allows for the acceleration of the granting of applications for patents, utility models and industrial

IMPI EXPEDITES GRANTING OF PATENTS IN MEXICO Read More »

PATENTING OF TRANSGENIC PLANTS AND ELITE EVENTS IN BRAZIL

Brazil’s National Institute of Industrial Property (INPI) has issued new guidelines for the patenting of genetically modified plants and elite events, providing greater clarity and legal certainty for inventions related to this field. While transgenic plants and their parts are not patentable in Brazil, technologies related to them can be. The new INPI/CPAPD Technical Note

PATENTING OF TRANSGENIC PLANTS AND ELITE EVENTS IN BRAZIL Read More »