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New Regulation on IP Ownership Transfers and Name Changes

The Argentine National Institute of Industrial Property (INPI) has issued Resolution No. 162/2026, establishing a new regulatory framework for the recordal of ownership transfers and name or corporate name changes relating to trademarks, patents, utility models, and industrial designs. The new regulation aims to simplify and modernize these administrative procedures by introducing more flexible requirements […]

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New INPI Resolution: structural changes in trademark examination

The Argentine Patent and Trademark Office (INPI) has issued Resolution INPI P-583/25, introducing significant changes to the trademark registration process. 1. Office examination limited to absolute grounds (effective immediately):INPI will now examine only absolute grounds for refusal (distinctiveness, functionality, and public order issues).Relative grounds —including prior rights, similarity to existing trademarks, personal names, and other

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How to register your trademark in Argentina in 2025 (and why you should do it right from the start)

Registering your trademark is not just a formality: it protects the digital identity and real value of your project. Your name, logo, or visual style are part of what makes you unique in the market, and registering them correctly with the INPI (National Institute of Industrial Property) is the only way to ensure that no

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Brazil regulates acquired distinctiveness in trademarks

Brazil’s National Institute of Industrial Property (INPI) published Portaria No. 15/2025, which will come into force on November 28, 2025. This regulation establishes for the first time a formal procedure for recognizing acquired distinctiveness (secondary meaning) in trademarks. This means that a descriptive or generic sign may be registered as a trademark if the owner

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Intellectual Property Reforms in Mexico: Progress and Persistent Challenges

Mexico modernized its industrial property system with the Federal Law on Industrial Property Protection (LFPPI), published on July 1, 2020, and in force since November 5 of that year, replacing the 1991 law. The new law incorporated the protection of geographical indications and recognized non-traditional trademarks, such as sound and scent marks, in line with

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REGULATIONS FOR BRANDS AND INFLUENCERS ON SOCIAL MEDIA IN SOME COUNTRIES

Social media, such as Facebook, YouTube and Twitter, have transformed the way brands interact with consumers, offering an unprecedented opportunity for brand development. However, this exposure also carries risks in terms of brand protection. It is common for consumers to share and promote brands, but misuse of brands can also arise. For example, a company

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INTELLECTUAL PROPERTY AND SPORTS

Sports has undergone a radical transformation in recent years, driven by the adoption of cutting-edge technologies. Artificial intelligence (AI), for example, is revolutionizing sports training, enabling personalized performance analysis, injury detection and strategy optimization. We are talking, for example, about specific technologies such as footwear with adaptive cushioning, smart balls with motion sensors or video

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